Industry: Financial Services

Engagement Features:

In order to help this growing employee benefits consulting reposition themselves to better penetrate the HR market, XL is overhauling their brand and marketing strategy, including

• New, more contemporary/savvy logo treatment
• New, consistent look and feel/brand standards
• New capabilities brochure
• New business cards & letterhead, etc.
• New corporate website design and architecture

These initiatives will create a more professional and forward thinking image for this growing firm and will help them better compete with, and stand apart from their competition.