This New York based retailer of photo audio and video equipment serves professionals and budding professionals alike.

The Benefits Team reached out to XL to help them develop a new benefits brand so their communications to employees would stand out/apart from all of the other information they receive.

They also asked XL to create a tabloid-style newsletter/guide to support their 2012 Open Enrollment process. As part of that effort, XL partnered with their benefits team to develop strategic messaging highlighting the new and underutilized plans in their benefits program.